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SEO Basics - How It's Done

What Exactly is SEO?

Simply Put:  SEO stands for Search Engine Optimization.  Google has become the largest and most successful Search Engine since the inception of the internet.  Why?  Because they deliver relevant content allowing users to actually 'find' what they are looking for.  Simply having a website is of course essential, but what good is that site if no one can find it?  The SEO process - the steps to effectively Optimize a Website typically involve the following:  ASCERTAIN CLIENT GOALS > REVIEW CURRENT WEBSITE > REVIEW COMPETITOR WEBSITES > KEYWORD RESEARCH > ONSITE CONTENT OPTIMIZATION > OFFSITE OPTIMIZATION > MEASURE AND ANALYZE > IMPROVE RESULTS

SEO Process - How it works

*Something to Remember:  There is NO SECRET to SEO.  The steps outlined below may vary by company but essentially all companies will engage in a process. 
It's a transparent process that, given the time and effort, anyone can complete.  Our clients pay for our time, our expertise and our dedication to
promoting their business but we are always open to sharing our knowledge.

ASCERTAIN CLIENT GOALS:  The first and MOST IMPORTANT step is to establish goals.  Most business owners are looking to increase their online presence and ultimately gain more revenue for their business.  However individual goals will still vary. For example:

  • Are you looking to show up within a Search Engine Result Page (SERP) as you cannot currently locate your business  OR
  • Are you looking to raise your current ranking within SERPs   OR
  • Are you looking to be on the FIRST page within SERPs   OR perhaps
  • Are you looking to expand your business beyond your current level and perhaps into new towns?

Every business is unique and cannot be treated in a cookie-cutter manner.  Thus we sit with each client and thoroughly get to know them personally.  In this manner we can be sure that the services we offer can be effectively tailored to meet the specific Goals of each client.

REVIEW CURRENT WEBSITE:  We will analyze your current website using a variety of tools.  In order to establish a baseline we will analyze all onsite content to understand which keywords are present and that which needs to be added.  This information will be utilized to provide a report on the current status of the website as well as initial recommendations.

REVIEW COMPETITOR WEBSITES:  We will analyze your competitor's website(s) using a variety of tools.  If your competitors are outranking you there is a reason.  This could be as simple as longevity of their domain but can also be due to keywords, onsite content, inbound links, social media or any number of factors.  It is our job to ensure we not only compete with your competitors but allow you to 'outrank' them!

KEYWORD RESEARCH:  Once we have established a baseline we need to know exactly "WHAT" your potential clients are searching for.  Our keyword research tools allow us to discover exactly what your clients are searching for.  Our initial report generally contains upwards of 400 keyword phrases related to your industry.  We will present this to you and narrow the keywords to those which will bring you the most traffic and ultimately, convert clients and increase revenue.

ONSITE CONTENT OPTIMIZATION: The "on-site" content is what Google (and other search engines) really care about.  Although we'll tell you about further strategies to increase traffic it's really the meat and potatoes of your site content that matter.  Gone are the days of keyword stuffing to try and 'fool' search engines.  To rank high on Google we need to provide legitimate content that is directly related to your business.  This comes via onsite content optimization and utilization of those keywords that we (the business owner and Milton Website Design) have decided upon.  This is an ON-GOING process as keywords change on a monthly bases and optimization needs to match what your potential clients are looking for.

OFFISTE CONTENT OPTIMIZATION: The "off-site" content is consists of everything on the internet that links back to your main site.  This part of the equation gets a little more complicated as it includes:  social media (Google Plus, Google "My Business", Facebook, Twitter, Instagram, Pinterest and many more), citation sources (legitimate websites and directories that provide information on your website and link 'back' to your website), submissions to major search engines (Google of course but also Bing, Yahoo, DMOZ and many others) and offsite article writing and press releases.  The offsite content must continually be updated to ensure relevance and "Current" content.

MEASURE AND ALALYZE: At the end of each month we will analzye the current position of the website.  Tools such as Google Analytics, Webmaster Tools (and others) are utilized to measure results and decide upon a course of action for the following month.  At this point it is essential to revisit the initial keyword analysis and decide which keywords need to be further optimized as well as any new keywords that need to be added to a campaign.  The process is on-going and must constantly be adjusted.   This part of the equation gets a little more complicated as it includes: 

IMPROVE RESULTS: At In order to improve the results for the following month we will thoroughly review the results of our analysis.  At no point during an SEO campaign can we become complacent.  In order to continue to increase rankings we will continually review and augment strategies to ensure your business continues to grow.